Home

Work

About

Contact

MADE OF STORIES

CREATIVE DIRECTION FOR BRAND STORYTELLING,
CINEMATIC WORLDS AND AI-NATIVE PRODUCTION.

EGSTUDIO — from concept to craft, building films, campaigns and visual worlds through strong creative direction.

Selected work across films, original worlds and brand storytelling.

EGSTUDIO IS AN AUTHOR-LED CREATIVE STUDIO FOCUSED ON BRAND STORYTELLING, CINEMATIC WORLDS AND AI-NATIVE PRODUCTION.

Founded by Emerson Gana, Creative Director with 15+ years of experience across agencies such as MRM/McCann, McCann Erickson and other leading local studios. His work spans local and global brands, with 80+ industry awards across Effie Latam, FIAP, El Sol, Achap, IAB and Wave.

[ linkedin ]

Awards & recognition

  • EFFIE LATIN AMERICA 1 Oro — Lubrax · “Anti-campaña”
  • GRAN EFFIE CHILE Gran Effie — Redcompra · “Trilogía de solistas (Love-Leche)”
  • EFFIE CHILE 2 Oro · 2 Plata · 2 Bronce — Redcompra, Chevrolet, Lubrax Oro — Redcompra · Trilogía de solistas (Love-Leche) Oro — Redcompra · Pide Vuelto (Love-Leche) Plata — Redcompra · Trilogía de solistas (Love-Leche) Plata — Chevrolet · Nuevo Camaro Bronce — Chevrolet · Nuevo Camaro Bronce — Lubrax · Anti-campaña
  • ACHAP 4 Oro · 5 Plata · 6 Bronce — Falabella, Americanino, Lubrax Oro — Mejor uso RRSS · Americanino · Ponle Perfume a tu Perfil Oro — Categoría Aplicación · Americanino · Ponle Perfume a tu Perfil Oro — Mejor sitio · Falabella · Look Session Oro — Mejor uso medios digitales · Falabella · Look Session Plata — Eventos especiales · Falabella · Gamer Revolution Plata — Mejor uso en medios · Falabella · Gamer Revolution Plata — Digital promoción · Falabella · Gamer Revolution Plata — Influencer Storytelling · Lubrax · Anti-campaña Plata — Campaña de producto · Lubrax · Anti-campaña Bronce — Mobile · Americanino · Hypnotic Bronce — Eventos especiales · Americanino · Hypnotic Bronce — Intervención experiencia · Americanino · Hypnotic Bronce — Craft · Falabella · Día del niño Bronce — Automóviles · Lubrax · Anti-campaña Bronce — Audience insights · Lubrax · Anti-campaña
  • FIAP 1 Plata · 2 Bronce — Americanino, Pfizer & Fundación Padécela, Falabella Plata — Beyond the Banner · Americanino · Ponle Perfume a tu Perfil Bronce — Producción & Fotografía · Pfizer & Fundación Padécela · Tu Piel es Arte Bronce — Comunicación digital · Falabella · Gamer Revolution
  • IAB 19 Oro · 1 Plata — Falabella, Nivea, Sodimac, Redcompra, Americanino Oro — Campaña Integral · Falabella · Look Sessions Oro — SOTY · Nivea · Tu Verdadera Edad Oro — SOTM · Nivea · Tu Verdadera Edad Oro — SOTM · Sodimac · Actualiza tu casa Oro — SOTM · Falabella · Juguetería de tus Sueños Oro — SOTM · Redcompra · Las Cosas Simples Oro — SOTM · Sodimac · Un Saludo de Navidad Oro — SOTM · Falabella · Look Sessions Oro — Advergame · Sodimac · La Casa del Bicentenario Oro — Advergame · Redcompra · Redfonda Oro — Craft · Redcompra · Las Cosas Simples Oro — Craft · Falabella · La Juguetería de tus Sueños Oro — Marketing Viral · Americanino · Hypnotic Oro — Marketing Viral · Falabella · Gamer Revolution Oro — Mejor aplicación · Americanino · Ponle Perfume a tu Perfil Oro — Marketing Viral · Falabella · Guerra de Consolas Oro — Marketing Viral · Americanino · V.I.F. Oro — Mejor uso tecnológico del año · Americanino · Staff Only Oro — Acción mobile del año · Americanino · Hypnotic Plata — Campaña Integral · Falabella · Look Sessions
  • IAB MIXX 2 Bronce — Fundación Chile · “Refriclaje”; Caja Los Andes · “El real valor de la Navidad”
  • EL SOL 1 Bronce — Falabella · Look Sessions
  • WAVE 1 Plata — Americanino · Hypnotic
  • BEST BRANDING AWARDS Finalist — Smart Rental

acronym

psionics

A fashion short film set in a hostile future where psychic agents cross a dead terrain to rescue a missing unit—only to face something far worse waiting on the other side.

ACRONYM®

Psionics

An action-thriller that reimagines ACRONYM as a sci-fi world of psychic agents. Fashion, tension and worldbuilding collide in a piece where the brand is present in every frame without ever feeling like an ad.

Created independently as a cinematic extension of ACRONYM’s visual language—opening a broader visual territory across film, stills, campaigns, social imagery and screen-based storytelling.

CASILLERO DEL DIABLO

THE LAST CAPRICE

A cinematic reimagining of Casillero del Diablo through Paganini’s pact with the devil. A fallen violinist is offered one last temptation: immortality, sealed in a glass of wine.

prologue

“The Last Caprice” reimagines the Casillero del Diablo myth as an homage to the legend of Niccolò Paganini and the mysticism around his alleged pact with the devil. A fallen violinist, isolated in the solitude of his mansion, receives a letter from Niccolò inviting him to play the Devil’s last caprice in exchange for a second chance. The film crafts a dark, elegant, gothic narrative where music and wine intertwine: every shadow, every sip, and every note of the violin echoes Paganini’s cursed aura and suggests that the real temptation is not hell itself, but the chance to become a legend again… with his fate sealed in a glass of wine.

EGSTUDIO ORIGINALS

Valfreyja

A mythic short film about loss, fear and rebirth. Marked by the death of her adoptive parents, Valfreyja grows up veiled by grief until the day she removes the blindfold and faces her destiny—transforming pain into courage, and courage into rebirth.

prologue

The Closing Actress (La Última Actriz) is a series of conceptual short films titled Allegories—brief pieces that explore universal human ideas through symbols, atmosphere, and narration.

mercedes-benz

vision iconic

Built around Shaped by Tradition, the piece explores the idea of designing the future through the memory of the past. The new Vision Iconic emerges from the classic model that inspired it, turning heritage into a bridge between tradition and tomorrow.

prologue

Shape of Traditional is a conceptual piece created to showcase the automotive iconicity of Mercedes-Benz. The proposal is built around a central idea: remembering the future through the past. The narrative begins with a futuristic vision and, through a temporal twist, rewinds into a barren landscape of memories where traces of the origin emerge—the vehicle that inspires the “masterpiece” behind a reimagined icon. Along the way, the contrast between avant-garde and heritage turns form into a bridge: an evolution that doesn’t break from the classic, but redefines it.

cobra

the phantom contract

A live-action reimagining of Space Adventure Cobra, built as the pilot of a new sci-fi noir series. Cobra returns with fractured memories and a target on his back, pulled into a covert contract where survival means uncovering the truth before everyone else is erased.

prologue

Cobra returns with fragmented memories and is hunted by bounty hunters under a kill order. Jane keeps him alive because she needs him to remember a key route leading to a secret coveted by the underworld. Meanwhile, Armaroid remains captive in stasis and can only connect with Cobra. What first seems like a simple manhunt is ultimately revealed to be a covert contract driven from the top, where no one is meant to survive to tell the story.

EGSTUDIO ORIGINALS

La Última Actriz

A cinematic allegory on death, beauty and human fragility. Conceived as a fashion-infused visual manifesto, the piece imagines death not as horror, but as presence—elegant, inevitable and quietly waiting.

prologue

The Closing Actress (La Última Actriz) is a series of conceptual short films titled Allegories—brief pieces that explore universal human ideas through symbols, atmosphere, and narration. This first film (Act I) is a poetic interpretation of death, embodied by an elegant, watchful, and patient female figure. Told from Death’s own voice, the manifesto delivers an ironic, theatrical take on human fragility—our excess, our pride, and the way we stumble again and again toward the inevitable. Inspired by Shakespeare’s philosophical weight and Charles Bukowski’s raw edge, it portrays a Death that neither punishes nor hunts: it simply waits.

Carpenter Brut

Maniac

A concept music video inspired by Carpenter Brut’s cover of Maniac. Built through retro-futurist tension and synthwave noir, the piece reimagines the song as a dark sci-fi narrative of performance, obsession and replacement.

Protagonist

Nova Reyes is a hybrid dancer who lives for training—constantly moving and pushing herself to the limit. Fast, intense, and blunt, she combines physical discipline with an explosive temperament. She works in a mechanic’s shop and builds her identity around her obsession with dance.

vehicle

Built by Nova from salvaged parts and her own custom modifications, her car blends classic mechanics with a futuristic aesthetic—marked by the inverted cross on the hood as a tribute to Carpenter Brut.

Storie

After being rejected from a mysterious audition, Nova returns to the academy and stumbles upon a secret lab where androids are built to replicate human dancers through algorithms. When she realizes she was used as nothing more than input for the machine, she decides to confront the director and shut the project down.

Corpaliv

Generación Increíble

A short film that reimagines Corpaliv through a world where children with multiple disabilities can dream, imagine and be seen beyond limitation. Built with a warm Pixar-inspired language, the piece turns visibility into inspiration—giving the foundation a universe as powerful as the children it represents.

prologue

Corpaliv needs more than visibility: it needs allies. This short film aims to raise awareness, bring the work of this non-profit foundation to the forefront, and invite audiences to donate so that more children can continue receiving support. Within that context, Generación Increíble is born: an imaginary world where determination, courage, confidence, and imagination become visible through Corpaliv’s children as they transform into characters—showing that each of them carries a value that drives them forward, and a story that deserves to be supported.

FRANCISCO

Francisco represents determination. In this world of imagination, he becomes a pilot who always returns to the track, refusing to give up even when he has to stop and start again. His character exists to remind us that when someone encourages him, his determination activates and takes him even further.

María Jesús

María Jesús embodies courage. In this universe, she is the friend who dares to take the first step, encourage others, and face challenges without hiding. Her imaginary character strengthens her own courage and that of those around her, showing that being brave also means daring to keep moving forward together.

Isabella

Isabella symbolizes confidence. In the imaginary world, she becomes a queen who leads from her throne, self-assured and certain of what she can achieve. Her character was created to reinforce that inner confidence and to show that when others trust in her, they begin to believe as well.

Jean

Jean encarna la imaginación. Aquí su silla se convierte en nave espacial y el colegio en una galaxia por explorar. Su personaje imaginario existe para amplificar esa capacidad de crear mundos nuevos y reforzar la idea de que imaginar es el primer paso para crece.

americanino

natyvas

A fashion film that reimagines Americanino through a cinematic desert world of identity, change and inner strength. As a group of women moves through the storm instead of escaping it, the brand becomes part of a journey shaped by transformation rather than survival.

prologue

Natyvas is a fashion film for Americanino in which a group of women moves toward the storm—not to escape it, but to pass through it and be reborn. The brand accompanies that process: each outfit reinforces the idea of change, identity, and inner strength.

Zico

Da Hood

A cinematic reimagining of Zico as a premium streetwear universe. Built around Walk Your Vibe, the piece turns an everyday sandal into a symbol of identity, attitude and street presence.

prologue

Zico started out as a Chilean neighborhood sandal brand, outside the cultural conversation. Using AI, we rebuilt its entire universe—its aesthetic, narrative, and attitude. The concept Walk Your Vibe turns a simple product into a style statement, translating each person’s vibe into a coherent urban visual identity with real flow.The result is a world with character—almost cinematic—where every piece breathes personality. More than fashion: it’s the energy you bring when you step out into the street.

DA' HOOD

Da’ Hood takes Zico into a neighborhood with soul. Inspired by Brooklyn—its corners, murals, and everyday rhythm—this film builds a world where sandals stop being just footwear and become part of the street code. It’s the real vibe of the people who live the neighborhood, elevated into an aesthetic.

outfits

Zico was born as a sandal. Using AI, we expanded that idea and turned it into a full collection: simple, urban pieces with the same flow.

Examedi

The Most Comfortable Health Center in the World

Built around the idea of comfort as a healthcare experience, the piece turns a simple premise into a distinctive world where care feels warm, familiar and unexpectedly memorable.

prologue

A simple truth: no one wants to go to a medical center. Examedi aims to change that behavior by bringing care to where life happens—and that inversion of logic became the core of the concept. The idea was to build “the world’s most comfortable health center” as a visual universe where the clinical blends with the everyday, without losing humanity or humor. AI made it possible to explore that contrast with aesthetic precision: domestic scenes turned into small cinematic portraits that show how healthcare can integrate seamlessly into daily life and remove friction. More than depicting a service, the film introduces a new habit: healthcare that comes to you. AI helped translate that premise into a clear, consistent, and memorable visual narrative.

egstudio series

tulpamancer

An original series set in a world where emotions take physical form as tulpas. Each person is forced to confront the monsters they create—blending psychological realism with supernatural action and inner conflict.

prologue

Tulpamancer is a series project in development, set in a world where emotions take physical form as tulpas. These manifestations expose what each person tries to hide and clash with one another, forcing their creators to confront monsters—both their own and those of others. It’s a story that blends psychological realism with supernatural action.

MIRA MURK

Mira carries wounds you can’t see—and a power she barely controls. She’s the protagonist at the heart of the conflict: the first to understand that her mind can create something that protects her and threatens her at the same time. Every decision brings her closer to mastering her power… or getting lost inside it.

VORT

Vort is Mira’s psychic manifestation: raw force shaped by her rage, fear, and memory. Brutal, fast, and hard to contain, it embodies her inner struggle and the thin line between control and losing it. When Vort appears, a fight is inevitable.

Father Ezriel

Ezriel lost his faith, but gained a mental clarity few possess. He’s the only one who understands this world without generating a tulpa. He acts as a guide and ally, keeping Mira focused while everyone else is trapped in their own manifestations.

Lucen Drave

Lucen understands tulpas better than anyone—maybe even better than he understands himself. Brilliant, cold, and dangerous, he uses his mind as both a laboratory and a weapon. He manipulates his own tulpa with surgical precision, becoming one of the most complex rivals in the world of Tulpamancer.

Ashkaroth

Ashkaroth is an advanced manifestation—conscious, powerful, and almost autonomous. It isn’t a simple emotional reflection; it’s an entity that exposes the worst in Lucen and turns it into pure threat. Its presence signals the highest level of tulpa conflict.

Smart Rental

Ponte Smart

A cinematic campaign built around the idea of making smarter real estate decisions. Through a hybrid creative approach, the piece turns clarity, trust and visual consistency into a more distinctive way of presenting residential investment.

prologue

Smart Rental was created to simplify and democratize real estate investment in residential rentals, providing security and transparency in a confusing market. “Get Smart” invites people to take a closer look and make smarter decisions, trusting a model that protects their investment. I developed this campaign as a creative hybrid: I shot the live-action commercial and then rebuilt the characters with artificial intelligence, achieving visual coherence and continuity. This allows the brand to keep growing with new pieces without relying on additional productions, while always maintaining the same style and protagonists.